Prepare a solid content plan ahead of time to cater to all three groups’ needs. Remember: you have at least three main audiences. Learn more about writing great WeChat articles here. The absolute minimum is two updates per month.ĭon’t forget about an attractive title to get the users’ attention, and include a QR code in the footer so newcomers can follow your account. You can post more than one article with each update however, the following articles get much fewer views. Our recommendation is posting four articles per month-one per update. Don’t forget to use videos to break down chunks of text and explain concepts that can be difficult to understand when described textually. It’s also essential to share the voices of your students-young people tend to trust the opinions, and experiences of their peers. Introduce programmes and career opportunities, share what students love about your school, create how-to country/city guides, and explain country policies, etc. Keep it professional, but make your articles easy and fun to read. It’s your chance to give your potential students a chance to learn more about your school in an approachable manner. Look at your WeChat articles as another way of sending your weekly (or biweekly) newsletter. You do not want to miss this opportunity to catch your audience’s attention on the grounds of your content being weak. Remember, your service account notifications will show up in-between messages from the user’s connections. If your articles suck, nothing else you do will matter. High-quality content published in your Official Account (OA) is your top priority when it comes to WeChat marketing. Provide a Better Experience with Automated Messagesīefore we dig in: As a rule of thumb, for education projects, I recommend setting up a service account. It allows four updates per month and will give you access to more features.Īdditionally, remember that schools without a business licence (certificate of incorporation) will need assistance to verify the account. Sell Courses Directly in Your WeChat Official Account We’ve covered WeChat fundamentals in the past, so feel free to jump to our China Marketing 101 page to learn more about the basics.Īnd here’s your shortcut to the contents of this post: I will also share some resources for those of you who want to examine the platform in-depth. Hopefully, it will help you rethink your marketing strategy and possibly even move some weight off your email campaigns and websites in China. We’ve decided to tackle this question head-on and create a detailed post discussing the features that will help your admission team achieve their recruitment goals. Our initial conversations with marketing and admissions teams often begin the same: ‘We’d like to talk to you about setting up a WeChat account for our university.’
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